Bharat Immersion Program
India-the mystery of land
& land of mystery. Its diversified culture, heritage, spirituality,
religious & social harmony, colourful people & their livelihood,
traditions, customs, rituals are representing India unique to the world. In
Population, it is 2nd in the world.
The demographic features for this population represent the challenges
for sustainability & opportunities for the development at the same time. The
economy of India ranks 5th largest economy (3.5 trillion Dollar)
according to GDP & 3rd largest economy (11.74 trillion Dollar)
according to PPP (Purchasing Power Parity). The size of Indian market has
spread over 70% in semi urban & rural area in 600000 villages & in
urban area. Being largest consumer country of the world, all MNCs belongs to
manufacturing & service industry have been selling their products in urban
part of the country which represents India. This is because cash flow &
paying capacity of the urban people. With the time being, this urban market gets
saturated & these MNCs started to search for more market place in India.
This market place is that 70% population which is still living in semi urban
& rural part of the country which represents BHARAT. During last 2 decades, economy of semi urban
& rural area also gets boosted with small & medium enterprises. Secondly
raw material for manufacturing & processing also available in huge at
BHARAT. So, all the focus of MNCs is get shifted on this speedily growing rural
economy. This movement of strengthening the rural economy also get support with
start-up wave in rural India. This movement may come with the mission of “Naye
Bharat ka Nirman”.
What is the need of Bharat Immersion
Program?
In 2001, That was the time
when, you couldn’t get the job, increment in job if you don’t have MSCIT Course
certificate with you. Why it was so? Because need of updating with computer
technology & it uses in system become necessary. Same condition get arises
currently. When whole world is looking at India and specially semi urban &
rural India market as future business place, they should know about its semi
urban & rural economy, factors affecting this rural economy, base of this
economy which is agriculture; people depend on it, their behavioural patterns,
purchasing ability & capacity, these people living that is Village &
its demographic. Even future workforce (fresher students, newly recruited HR
team, team engaged in the project of launching different products &
services targeting this market) which will going to engage in this this semi
urban & rural economy for business, they should at least know basic idea
about all these things. We feel that, like MSCIT Course, the course of “Bharat
Immersion Program” also gets introduced across India. Through which
basic/detail idea about agriculture, village, people & their livelihood,
rural economy will get by the course attendant.
Benefits of Bharat Immersion
Program Course
1.
Participants will get an idea about backbone of
Indian economy
2.
Participants will get awareness about semi urban
& rural India.
3.
Participants will understand people living in semi
urban & rural India, their behavioural patterns, rituals, customs &
traditions.
4.
Participants will know about fluctuations in rural
economy, factors affecting rural economy.
5.
Participants will get an idea about market
opportunities for products & services belongs to every sector like finance,
education, health, other service sectors, precision agriculture, food supply
chain, agri supply chain, FMCG chain, trading, marketing of goods &
services etc.
6.
Participants can understand an Idea of India, its
culture etc.
Agriculture
Agriculture is the backbone
of Indian economy, near about half of the India (48%) is engaged in agriculture
sector for an employment. Agriculture sector contributes near about 17% in GDP.
In India, agriculture is not only occupation, further more it is culture,
tradition, religion, livelihood of rural India. Climatically Indian agriculture
is very diversified one. From rainfed agriculture, to irrigated, controlled
& precision farming people are engaged in this sector. Indian Agriculture
is depending on law of diminishing marginal utility. India is the world's largest producer of many fresh
fruits like banana, mango, guava, papaya, lemon and vegetables like
chickpea, okra and milk, major spices like chili pepper, ginger,
fibrous crops such as jute, staples such as millets and castor
oil seed. India is the second largest producer
of wheat and rice, the world's major food staples.
India is currently the world's second largest
producer of several dry fruits, agriculture-based textile raw
materials, roots and tuber crops, pulses, farmed fish, eggs, coconut, sugarcane and
numerous vegetables. India is ranked under the world's five largest
producers of over 80% of agricultural produce items, including many cash
crops such as coffee and cotton, in 2010. India is one
of the world's five largest producers of livestock and poultry, meat, with
one of the fastest growth rates
Village
As said above near about half
of the population of India is engaged in agriculture sector, obviously this
population is living in rural India near the farms. This increased population
density at one place results into development of the concept of village. In
India, there are near about 600000 villages in which farming engaged population
is distributed. As human beings are social livings, so once they started to
live together, in order to keep harmony in between them, some rules, regulation
are necessary. These rules & regulation get the shape of traditions &
customs. In the concept of Village; Village structure, village infrastructure,
village administration, village education system, village credit system,
Village health system, basic facilities in village, career opportunities in
village etc things can be noticed while studying the village.
People & Their Livelihood
& Behavioural patterns
Here
livelihood is not only concerns with basic needs. We are thinking about
people’s livelihood in broad sense, it’s beyond their basic needs of food,
cloths & shelter. These are may be like happiness quotient, quality of
life, relationships & their management, their behaviour patterns in
particular conditions etc. Public psychology also helps us to understand their
behaviour patterns
Rural Economy
Rural economy is the frame of agriculture, people
engaged in agriculture, people living in rural & semi urban area, their
behavioural pattern, purchasing ability etc. Indian agriculture is depending on
law of diminishing marginal utility. India’s rural ecosystem is large and growing
steadily. The rural economy contributed nearly half the nation’s overall GDP in
2019–2020 and employs 350 million people (68% of the total workforce). Over the
last five years, the rural ecosystem has grown 10% per annum (p.a.) and still
has strong headroom for growth. The agricultural economy is on the cusp of
massive disruption. Companies that address inefficiencies across the value
chain will have explosive growth potential. As new generations of farmers take the
reins, technology will play a greater role in the agriculture value chain. The sector also
needs faster and better access to financing. Innovative business model and
technology adoption is driving access to microfinance, Agri, and consumer
loans. New challenges will develop as the sector matures.
Farmer groups need to build capacity, consistency, and efficiency, especially
for post-harvest services. adoption of new practices will also influence the
future of India’s rural economy.
Over the past
decade, the rural ecosystem has evolved significantly, driven by multiple
government and private sector initiatives. There have been continued
improvements in physical infrastructure and connectivity, plus significant
advancements in digital infrastructure. Rural smartphone and internet
penetration increased 30% p.a. over the last five years. A significant
reduction in data prices drove the rise in smartphone usage; the cost per
gigabyte dropped about 65% between 2018 and 2021. Covid-19 also accelerated
smartphone exposure and proficiency because many schools transitioned to online
classes during the pandemic. The number of children with access to smartphones
increased 42% between 2018 and 2020. The movement of FMCG (Fast Moving Consumer
Goods) is playing very huge role in rural economy.
With Regards
Manoj Bhimaji Hadwale
Managing Director
Hachiko Tourism
manoj@hachikotourism.in
www.hachikotourism.in
+91 9970515438
